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⭐ 5.0 GOOGLE RATING | 🇺🇸 US SUPPORT CENTER
The Peoples Clubs
The Peoples Clubs is a full-service online golf store specializing in custom-built, tour-issue clubs designed to give players every possible advantage. We believe the same performance benefits the pros enjoy should be available to everyday golfers — no shortcuts, no watered-down retail versions, and no guesswork.
Owner and founder Will Peoples grew up playing competitive golf and eventually turned his passion into a business. After personally experiencing the difference tour-issue equipment made in his own game, Will set out to bring that same level of performance and precision to weekend golfers, not just tour professionals. That mission became the foundation of The Peoples Clubs when it launched in 2008.
Our mission
At Peoples Golf, our mission is to inspire golfers to become great by equipping them with #onlythebest clubs available.
Founded
2008
Clubs built
100,000+
Combined experience
60+ years
Tour-quality builds, done by people who care.
Will Peoples
CEO and Founder
Glenn Birchfield
Build Shop Manager
Kevin Cooke
Fractional CTO
Dalton Thompson
Tour Club Specialist and Builder
Photo coming soon
We’re updating the team gallery.
Daniel Peoples
Operations Manager
Photo coming soon
We’re updating the team gallery.
Anneka
Fulfillment
Built in-house
Every club we sell comes fully built in-house to your desired specifications.
No up charges!
Our price includes the shaft, ferrule and grip of your choice.
Satisfaction guarantee
100% money back guarantee.
Since our founding, we’ve had the privilege of building countless clubs for tour pros, collegiate athletes, aspiring professionals, and everyday golfers just like us. Every club is built in-house by our team, to our standards, with no compromise — delivering #onlythebest tour-quality craftsmanship to every customer we serve.
Key moments in how The Peoples Clubs has grown.
Year
2007
Garage builds begin
TPC owner Will Peoples started building clubs in his garage—first for friends and family.
Year
2009
Selling online begins
Started selling Tour Issue clubs online, mostly through word of mouth.
Year
2013
ThePeoplesClubs.com launches
ThePeoplesClubs.com launched—our first eCommerce store was live and online.
Year
2014
First location opens
Moved into our first location—home to The Peoples Clubs, Tour Stock Putters, and our state-of-the-art build facility.
Year
2015
Retail expands
Branched out into retail clubs and shafts—not just Tour Issue products.
Year
2017
Tour Stock Putters partnership
Paired with Tour Stock Putters to bring you everything from tour clubs, shafts, and accessories to one-of-a-kind putters.
Year
2019
Peoples Golf rebrand
Rebranded as Peoples Golf.
Year
2023
New facility
Built and moved into a new facility to offer better service to our customers.
Year
2024
The Peoples Championship
Launched The Peoples Championship—our premier collegiate tournament hosted at Sea Palms Resort.
Year
2025
New storefront launch
Launching the new site—faster shopping, smoother checkout, and an upgraded experience built around you.
Year
FUTURE
What's next?
Continuing to innovate and expand our offerings to provide golfers with the best custom-built tour issue equipment in the world.